SPONSORSHIP OPPORTUNITIES

The Marketing Excellence Awards for Scotland go from strength to strength in recognising talent and promoting best practice across our industry.  This year's Chairman, Ken Grier from The Edrington Group, is determined to make the 2008 awards even bigger and better by encouraging high quality entries from all sectors of our marketing community.

As a not for profit organisation these awards also represent an important revenue generator for the Marketing Society in Scotland and allow us to plan even more initiatives that benefit our membership or help champion marketing excellence.  For example, one new initiative for 2008 is the Marketing Apprentice, which will promote a greater understanding and appreciation of marketing in schools across Scotland.

The cost of sponsorship is £2,000 for SME's (less than 250 employees) and £3,000 for large organisations (250+ employees). The remaining sponsorship opportunities are shown below – so be quick!

If you are interested in sponsoring an award please contact Caroline Ritchie on 0131 220 7141 or caroline.ritchie@marketing-society.org.uk

1. STRATEGIC EXCELLENCE AWARDS in association with VisitScotland

C. Internal Marketing

Awarded to the organisation which best demonstrates an effective internal marketing communications strategy and plan.

• Effect on both attitudes and business performance
• Ongoing training and employee development
• Effective communication of brand or company values
• Superior brand or service provision

G. Business Start Up

Awarded for a new business enterprise created during the last 18 months that has best used marketing in the development of the product or service and effective communication 

Where appropriate judges will consider:
• A marketing and communication plan as central to the business plan
• The understanding of specific market dynamics and customer insights
• The company offering developed in line with customer benefit
•  Clear measurements of success

2. COMMUNICATION EXCELLENCE AWARDS in association with Hudson

D. Promotional Excellence

Awarded for exceptional results achieved as a direct consequence of the promotional activity and the role it has had in developing the customer’s relationship with the brand.   

• Quality of work in line with the brief
• Clear evidence of success
• Creativity and innovation
• Effective integration within the marketing and communications mix

F. PR Excellence

Awarded to the in-house team or agency that best demonstrates how PR has played a key role in managing the reputation or positioning of a company or brand.

• Quality of work in line with the requirements of the brief
• Clear objective setting and return on investment
• Originality and creativity
• Effective integration within the marketing and communication mix

I. Event Excellence

Awarded for the most effective event developed in line with the marketing objectives of a brand or an organisation.

• The quality of the event in line with the requirements of the brief
• Clearly defined objectives and return on investment
• Originality, creativity and excellent execution
• Effective integration as part of the marketing and communications mix

3. CHAMPIONS OF MARKETING EXCELLENCE in association with S&N UK

B. Marketing Services Company of the Year

There are no direct entries to this award. Judges will consider entries in both the Strategic and Communication categories to help identify the marketing services company, which has most consistently best demonstrated marketing excellence.